New Branding Announcement

After several months of internal development and guidance from some excellent agency support, today we unveil the new Carbon Upcycling brand identity. At Carbon Upcycling, we’re making carbon-enabled circularity a reality. Circularity is the very heart of what we do, harnessing industrial wastes, co₂ and locally-available natural resources to revolutionize how cement and plastics are produced today. While we’ll always have a special place in our heart for our former identity, we believe this updated look and feel more fully represents the future of our business as a carbontech champion and industry disruptor. We’ve been embodying and championing the values of this brand behind the scenes for some time and are pleased to have it reflected now in the way we look and engage with our outside community of customers, partners, advocates, investors and future team members.

With circularity at our core, our new company logo is inspired by the infinity symbol, representing our mission to create local supply chains that repurpose and utilize wastes and materials around us. Our updated typeface and colour palette give us a polished visual esthetic on par with that of our global, industry-leading partners.  And finally, our newly updated website paints the fuller picture for everything we believe is special about Carbon Upcycling—our technology, our partners, and the products we help enable that are decarbonizing our global economy.

Thank you to all our internal and external team members who helped make this update possible. As you explore our new website, don’t forget to check out our Mission & Vision, understand how our technology works, consider applying to one of our open positions, and see what our technology can do for you.