CARBON UPCYCLING ANNOUNCES FORMATION OF ADVISORY BOARD
Advisory board members include current and former executives from Shell, World Cement Association, Carbonomics, and Kimmeridge.
Calgary, AB, October 19, 2021—Carbon Upcycling Technologies, the innovative carbon utilization company, announced today the formation of an advisory board and the addition of four new advisors, including Michael Crothers, former President and Country Chair of Shell Canada; Ian Riley, CEO of The World Cement Association; Seth Baruch, CEO of Carbonomics; and Mark Hornett, former COO of Kimmeridge Energy’s Operations Group.
“Bringing this impressive group of advisory board members together from complementary industries is a testament to the promise of Carbon Upcycling’s technology and the strength of the team we’re building here,” said Apoorv Sinha, CEO and Co-Founder of Carbon Upcycling. “We are excited to tap into the deep knowledge and broad networks of this impressive group of advisors as we focus on scaling to meet demand for low-carbon goods and achieving our goal of reducing carbon emissions through productive use of carbon in concrete.”
“It’s exciting to be contributing to the next phase of development for Carbon Upcycling, which has such a promising and innovative concept to convert waste CO2 into a valuable product that society needs,” said Michael Crothers, who will be advising Carbon Upcycling on commercialization best practices and business development management. Michael has 37 years of operations, commercial, and leadership experience in the upstream, downstream, and integrated gas businesses, of which over 33 years were with Royal Dutch Shell.
“There’s been a huge upsurge in the voluntary carbon market recently, particularly as we’re all witnessing the increasing severity of the climate crisis, and therefore I believe that Carbon Upcycling is in a strong position to take advantage of this market trend because of the premium the market is specifically putting on carbon removals,” said Seth Baruch, CEO of Carbonomics, who will advise the company on carbon offset strategies and protocols.
Michael and Seth join the advisory board along with Ian Riley and Mark Hornett. Ian currently serves as the CEO at World Cement Association and is a Partner at WhitewaterTx, and Mark served as Chief Operating Officer of Kimmeridge Energy’s Operations Group and Managing Director of International asset and is currently a Member of the Kimmeridge Energy Advisory Board. Ian explains that “developers and other asset owners in both Europe and North America are showing serious interest in low or zero-carbon concrete. Carbon Upcycling’s technology can play an important part in delivering lower carbon concrete at scale and at a cost that is competitive with conventional products.” Ian’s excitement is echoed by Mark, who says he finds “the opportunity to be part of leading technology that can truly make a change very exciting.”
Carbon Upcycling is honoured to have Michael, Ian, Seth, and Mark join its advisory board and welcomes the wealth of knowledge that they have to offer.
About Carbon Upcycling
Carbon Upcycling is a carbon utilization company that produces CO2-enhanced concrete additives that lower the carbon footprint of concrete by up to 20 percent. Carbon Upcycling was formed to use the waste of today to build the materials of tomorrow by converting CO2 gas into advanced material additives. Carbon Upcycling’s carbon-enhanced additives primarily service the concrete industry but have complementary additives that are used in plastics manufacturing, coatings, and consumer products.
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Media Contact
Natalie Giglio
Carbon Upcycling Technologies
403-461-6396
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About Shell Canada
Shell Canada is an integrated energy company that aims to meet the world’s growing demand for energy in ways that are economically, environmentally and socially responsible. Our strategy seeks to reinforce our position as a leader in the oil and gas industry, while helping to meet global energy demand in a responsible way. Safety and environmental and social responsibility are at the heart of our activities.
About The World Cement Association
The World Cement Association, founded in 2016, is the largest independent organisation that works globally on behalf of the cement and clinker industry and its stakeholders, with offices in London and Beijing. It is a not for profit company incorporated under UK law, owned and controlled by its members.
About Carbonomics
Carbonomics® develops energy efficiency, renewable energy and microgrid projects for clients around the world. We also help local governments in California design Community Choice Aggregation (CCA) programs, which can significantly accelerate clean energy investments. And we’re a leader in helping new, hi-tech companies realize the potential of carbon credits in the US and international emission-trading markets. Carbonomics identifies greenhouse-gas (GHG) reduction opportunities, determines how projects can generate carbon credits, and guides companies through the entire process – from project inception to annual verification. Carbonomics jumps through the hoops, so our clients and partners don’t have to.
About Kimmeridge
Kimmeridge is a private equity firm based in New York and Denver focused purely on the development of low-cost unconventional oil and gas assets in the US upstream energy sector. The firm is differentiated by its direct investment approach, deep technical knowledge, active portfolio management and proprietary research and data gathering. Unlike traditional private equity firms, Kimmeridge invests directly in low cost oil and gas assets, leveraging the team’s in-house expertise and experience in geological evaluation, land acquisition and engineering.